Mr. Brad Thompson reports

WEST VIRGINIA LOTTERY REVS UP HOLIDAY SALES WITH CHEVROLET SILVERADO

Pollard Banknote Ltd. congratulates the West Virginia Lottery on the success of its Chevrolet Silverado instant game and "A Truck for All Seasons" promotion. Available throughout the 2019 holiday season, the instant tickets have delivered impressive results; after 12 weeks, average sales were 26 per cent higher than other $5 games over the same period, making it the third-bestselling $5 game since 2016.

Two versions of tickets were launched, each co-ordinating with two of the biggest holidays of the year -- Halloween and Christmas. Both tickets feature a unique play style that incorporates a second-chance draw for a high-octane grand prize. By scratching the ticket, players can either match three symbols to instantly win up to $2,000 or reveal a "key" symbol for an entry into a draw to win one of two Chevrolet Silverado trucks or cash prizes up to $75,000.

As part of its promotional services, Pollard Banknote developed a fulsome microsite with information about the promotion, where players who have uncovered a key symbol can enter ticket codes for entries into the second-chance draw. In addition, the company provided the West Virginia Lottery with point-of-sale material as well as on-line and social media promotion support, and will facilitate the draw in January, 2020.

"We are very excited about our A Truck for All Seasons Chevrolet Silverado holiday promotion," commented Michael Thaxton, product development manager, West Virginia Lottery. "It's the perfect way to kick the seasons into high gear with a brand that resonates with our players. The microsite and marketing support provided by Pollard Banknote were the holiday package we needed to get our players revved up for the chance to win cash prizes or one of two Chevy Silverado pickup trucks."

"We're thrilled to work with the West Virginia Lottery to create its Chevrolet Silverado holiday game and promotion," commented Brad Thompson, Pollard Banknote's vice-president, sales and marketing. "The lottery has developed a unique promotional concept that not only evokes the elements of both Halloween and Christmas, but also highlights the grand prize Silverado trucks. Chevy Silverado is a strong, well-recognized brand, and we're thrilled with its ability to generate player excitement and drive sales to support good causes for our lottery partners."

Pollard Banknote's licensed products team offers lotteries a comprehensive turnkey program that includes the design, programming and printing of themed tickets, as well as additional value-added options, including second-chance draws, a POS program, and broadcast and digital marketing.

About Pollard Banknote Ltd.

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5 per cent by the Pollard family and 32.5 per cent by public shareholders.

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