Mr. Michael Buick reports
SUNOPTA ENTERS BAR CATEGORY WITH LAUNCH OF BRANDED ORGANIC FRUIT BAR CALLED ARBOR BAR
SunOpta Inc. has launched its arbor bar nationwide. With the arbor bar launch, SunOpta is eyeing new opportunities for growth in the multibillion-dollar snack bar segment.
With five ingredients or fewer, real fruit and zero gram of added sugar, new certified organic arbor bars are available nationwide in three delicious flavours: apple plus berries, apple plus blueberry and apple plus raspberry.
"Given our leadership position in organic ingredients and our fruit snacks platform, there's no better company than SunOpta to successfully bring an organic fruit bar to the market," said Michael Buick, senior vice-president and general manager at SunOpta. "Many fruit-based snacks are really faux candy, so we wanted to create a certified organic bar that elevates and celebrates the simple goodness of fruit with zero grams of added sugar and only five ingredients or fewer."
"Innovation is a core priority for SunOpta as we seek to accelerate the pace of bringing healthy, sustainable products to market. Adding owned brands to our current go-to-market strategy of co-manufacturing and private label gives SunOpta three options to drive more growth through innovation. In our fastest-growing business unit, plant-based foods and beverages, 30 per cent of our growth in the last six months has come from new products. We're looking to bring this same innovation focus to our fruit business unit," concluded Mr. Buick.
The health and nutrition bar segment ($1.95-billion) is the largest in the snack bar category, and it is driving strong growth (1). What is more, 62 per cent of consumers are monitoring their daily sugar intake (2), and fruit snacks represent one of the highest growth categories in consumer packaged foods at 12.6-per-cent growth in dollar sales (3).
arbor bars stand out with five ingredients or fewer, real fruit and zero gram of added sugar in a category where there are competitors with as much sugar as candy and long lists of genetically modified ingredients. The three delicious flavours -- apple plus berries, apple plus blueberry and apple plus raspberry -- are certified organic and non-GMO (non-genetically modified organism) project verified, including apples sourced in the Pacific Northwest.
"It's incredibly challenging to innovate snack bars that are flavourful and delicious yet contain zero gram of added sugar and five ingredients or fewer, which is why you so rarely see them on the market," said Bryan Clark, vice-president of research and development at SunOpta. "When we set out to make an organic bar, we wanted the perfect pick-me-up snack that health-conscious families could feel good about eating. Our arbor bar innovation delivers, with 100 calories per bar."
Arbor bars are available in five-ct cartons for an SRP (suggested retail price) of $6.49 and can now be purchased in more than 1,000 Walmart stores nationwide.
About SunOpta Inc.
SunOpta is a leading global company focused on plant-based foods and beverages, fruit-based foods and beverages, and organic ingredient sourcing and production. SunOpta specializes in the sourcing, processing and packaging of organic, natural and non-GMO food products, integrated from seed through packaged products, with a focus on strategic vertically integrated business models.
(1) Nielsen AOD: total U.S. xAOC 52 weeks ended April 18, 2020.
(2) FMCG Gurus (June, 2019), FMCG Gurus: Trends and Developments in Active Nutrition: New Consumer Insight.
(3) Food Business News (May 5, 2020): The snack trends predicted to persist postpandemic.
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